Web
Artist websites, EPKs, landing pages, campaign pages
Digital Strategy & Direct-To-Fan Growth
Build your system.
Grow your fanbase.
Mikewavs helps artists, labels, managers, and music teams build direct-to-fan systems for music releases, fan data, websites, CRM, email/SMS, merch, and long-term audience growth.
Premium
Digital infrastructure
for music brands.
Strategy, websites, fan capture, analytics, merch support, and rollout systems built for artists and music teams that want more control than social media alone can provide.
10+
Years in digital strategy
2014
Started building in music
2025
Co-founded VA distribution
Release CampaignsArtist WebsitesFan CaptureCRM SystemsEmail & SMSMerch SupportAnalyticsDirect-To-Fan GrowthRelease CampaignsArtist WebsitesFan CaptureCRM SystemsEmail & SMSMerch SupportAnalyticsDirect-To-Fan Growth
01 //Vision
Built at the intersection of music, digital strategy, and systems.
Mike Wavs — Digital Strategist
10+
Years
50+
Artists & Brands
Mikewavs is a digital strategist, web designer, and digital infrastructure builder with over 10 years of experience helping independent artists, labels, and managers grow their fanbases and monetize their audience.
- 2014
Started in Digital Strategy
Began working in direct-to-fan strategy, release campaigns, touring support, Webflow and Shopify websites, CRM systems, email/SMS fan capture, and artist development.
- 2018+
Artist & Brand Work
Supported artists and music brands including Luh Kiddo, Darkchild's Alienz Alive, Damon Elliott, Young Nudy, Chaz French, Nardo Wick, and projects connected to the Chris Brown camp.
- 2024
Major Activations
Worked with Affiliation Group on major activations connected to BigXthaPlug, Young Nudy, Nardo Wick, Chris Brown, Skillibeng, Miguel, and Freddie Dredd.
- 2025
Co-Founded VA Distribution
Co-founded a Virginia-based distribution company with Octavion X, Lamarr Johnson, and Ken Kwaku — a hub for independent artists across the East Coast.
02 //Solutions
What I can build for your music brand.
These services are designed to help music teams stop relying only on attention and start building owned systems that support releases, fan growth, merch, data, and revenue.
[ 01 ]
Artist & Label Marketing
Stronger digital campaigns around releases, content, fan growth, audience development, and direct-to-fan engagement.
Learn more about Artist & Label Marketing[ 02 ]
Website & Digital Setup
Websites for artists, labels, podcasts, and entertainment brands — EPKs, merch, landing pages, email capture, booking links, and campaign pages.
Learn more about Website & Digital Setup[ 03 ]
Social Media & Content Strategy
Content calendars, short-form strategy, posting systems, and platform direction for Instagram, TikTok, YouTube, X, and Snapchat.
Learn more about Social Media & Content Strategy[ 04 ]
Fan Capture & CRM Systems
Systems that turn social media attention into owned fan data using email capture, SMS, forms, landing pages, and follow-up flows.
Learn more about Fan Capture & CRM Systems[ 05 ]
Campaign Tracking & Analytics
Pixels, UTMs, Google Analytics, and reporting dashboards so music teams can see what is working and make better marketing decisions.
Learn more about Campaign Tracking & Analytics[ 06 ]
E-Commerce & Merch Support
Shopify or website-based merch setups, payment systems, product pages, and cleaner buying experiences for fans.
Learn more about E-Commerce & Merch Support[ 07 ]
Creative Direction & Project Management
Campaign organization, timelines, asset coordination, creative briefs, and rollout management so every launch feels clear and professional.
Learn more about Creative Direction & Project Management03 //PAST & CURRENT CLIENTS
Trusted across music, media, and entertainment.
Experience across independent artists, labels, podcasts, distribution, creative teams, and major music activations.
CRM
Email capture, SMS systems, forms, follow-up flows
Merch
Shopify, product pages, checkout support, fan offers
Growth
Rollout strategy, analytics, fan data, owned audience
04 //Partners
Collaborators, platforms, and partners.
05 //Free Rollout Checklist
Start with a stronger rollout.
Grab the Music Rollout Checklist and use it to organize your release plan, content, website, fan capture, and follow-up before your next drop.
Download Checklist Free Asset
Music Rollout Checklist
A simple planning asset for artists and music teams that want a cleaner, more organized release campaign.
Pre-release timeline
Content & creative checklist
Fan capture setup
Post-release follow-up
06 //Mikewavs
Build your system, grow your fanbase, monetize your audience.
Whether you need a website, CRM, release campaign structure, merch setup, or a full direct-to-fan system, this is where the digital side of your music brand gets organized.
Book Consultation