Social Media & Content Strategy
Stop posting reactively. We build a content system that ties every post back to growth, releases, and fan capture — with a calendar, formats, and a repeatable workflow your team can actually keep up with.
Outcomes
- A clear content calendar tied to goals
- Short-form formats designed to grow accounts
- Consistent posting without burnout
- Content that funnels back to owned channels
What's included
- Platform-by-platform strategy
- Content pillars and format library
- Monthly calendar and posting cadence
- Creative briefs for shoots and edits
- Performance review and iteration
Process
Audit
Review accounts, top content, and gaps.
Plan
Define pillars, formats, and calendar.
Produce
Brief, shoot, and edit on a repeatable cycle.
Optimize
Track what works monthly and adjust.
FAQ
Do you produce content?
We direct and brief. Production can be in-house or via partner creators.
Which platforms do you prioritize?
Depends on the artist — usually IG, TikTok, and YouTube Shorts.
How often should an artist be posting?
Short-form (Reels/TikTok/Shorts) 4–7 times a week during active rollouts, 2–3 times otherwise. Quality and hook matter more than raw volume.
How do I come up with content ideas without burning out?
Work from a small set of repeatable formats — process clips, song breakdowns, fan-facing questions, performance moments — instead of inventing something new every post.
Ready to start social media & content strategy?
Book a free consultation and we'll map out exactly what this looks like for your project.