Campaign Tracking & Analytics
Most music teams fly blind. We install the tracking and reporting layer so every link, ad, and post is measurable — and decisions stop being guesses.
Outcomes
- Accurate tracking across paid and organic
- A reporting dashboard the whole team can read
- Better ROI on ads and content
- Data-backed decisions release after release
What's included
- Meta, TikTok, and Google pixel setup
- UTM strategy and link conventions
- GA4 and event configuration
- Looker/Sheets dashboards
- Weekly or campaign-level reporting
Process
Audit
Review current tracking and gaps.
Install
Set up pixels, UTMs, and events.
Dashboard
Build reports your team will actually use.
Report
Walk through results and next moves.
FAQ
Do I need ads for this?
No — tracking benefits organic and paid equally.
Can you train my team?
Yes, every setup ends with a handoff and docs.
What's a UTM and why does it matter?
A UTM is a tag added to a link that tells your analytics where the click came from. Without UTMs, traffic from Instagram, email, and ads all looks the same in reports.
Can you track streams and Spotify activity?
Streaming platforms don't expose click-level data, but we track everything that drives to them — smart links, landing pages, ads, and email — so you can attribute what's working.
Ready to start campaign tracking & analytics?
Book a free consultation and we'll map out exactly what this looks like for your project.