Artist & Label Marketing
End-to-end marketing direction for artists and labels who want releases to land with structure, not luck. We build the campaign system around the music — from pre-save and announce phase through release week and post-release momentum — so every asset, ad, and post is pointed at a real outcome.
Outcomes
- Clear release rollout from announce to post-drop
- Audience growth tied to owned channels, not just streams
- Stronger conversion from listener to engaged fan
- A repeatable marketing playbook across releases
What's included
- Release campaign strategy & calendar
- Content & creative direction per phase
- Paid media direction (Meta, TikTok, YouTube)
- Pre-save, links, and landing page setup
- Weekly check-ins and reporting
Process
01
Audit
Review current rollout, audience, assets, and channels.
02
Strategy
Map the campaign by phase with goals and KPIs.
03
Build
Stand up pages, links, capture flows, and creative briefs.
04
Run & Report
Execute weekly, track results, optimize through release week.
FAQ
Do you work with independent artists?
Yes — independent artists, managers, and labels of any size.
Do you handle ad spend?
We direct strategy and creative. Spend can be managed by your team or a partner.
Ready to start artist & label marketing?
Book a free consultation and we'll map out exactly what this looks like for your project.
Book Consultation