Artist & Label Marketing
End-to-end marketing direction for artists and labels who want releases to land with structure, not luck. We build the campaign system around the music — from pre-save and announce phase through release week and post-release momentum — so every asset, ad, and post is pointed at a real outcome.
Outcomes
- Clear release rollout from announce to post-drop
- Audience growth tied to owned channels, not just streams
- Stronger conversion from listener to engaged fan
- A repeatable marketing playbook across releases
What's included
- Release campaign strategy & calendar
- Content & creative direction per phase
- Paid media direction (Meta, TikTok, YouTube)
- Pre-save, links, and landing page setup
- Weekly check-ins and reporting
Process
Audit
Review current rollout, audience, assets, and channels.
Strategy
Map the campaign by phase with goals and KPIs.
Build
Stand up pages, links, capture flows, and creative briefs.
Run & Report
Execute weekly, track results, optimize through release week.
FAQ
Do you work with independent artists?
Yes — independent artists, managers, and labels of any size.
Do you handle ad spend?
We direct strategy and creative. Spend can be managed by your team or a partner.
How much does music marketing cost for independent artists?
Engagements typically start in the low four figures per month for ongoing work and scale with scope. Single-release campaigns are quoted per project after a short discovery call.
What's the difference between organic music promotion and paid ads?
Organic is the content, posts, and community work that earn attention for free. Paid ads put budget behind the assets that already work organically. You need both, in that order — paid behind weak creative wastes money.
How do I know if my release campaign is working?
We set 1–2 measurable KPIs per release (saves, email signups, ticket pre-sales, merch sold) before the rollout starts and report against them weekly. Streams alone aren't enough signal.
Do I need a marketing team for my first release?
No. Most first releases just need a clear rollout, a working capture system, and someone driving execution. A full team only makes sense once the audience and budget justify it.
Ready to start artist & label marketing?
Book a free consultation and we'll map out exactly what this looks like for your project.