Guide · Branding

How to Build an Electronic Press Kit (EPK) That Actually Books Shows

May 6, 2026 · 7 min read

An electronic press kit is the artist version of a sales page. If yours is a Google Drive folder of PDFs, you're losing bookings to artists with worse music and better EPKs. Here's what to include, what to cut, and how to host it.

What an EPK is for

An EPK answers one question for a venue booker, festival programmer, sync supervisor, or journalist: 'Is this artist worth my time?' They will spend 90 seconds on the page. Everything below the fold needs to justify the first 90 seconds.

The 7 sections every EPK needs

1. Hero — name, genre tag, hero photo, one-sentence positioning, latest release CTA
2. Music — embedded player (Spotify, SoundCloud, or self-hosted) with the strongest 3 songs
3. Bio — short (50 words) and long (250 words) versions side by side
4. Press quotes & coverage — 4–6 logos with pull quotes linking to the source
5. Live — recent shows, capacity numbers if flattering, a 60-second live video
6. Stats — monthly listeners, IG/TikTok followers, email list size, top markets
7. Contact — booking, management, press, sync — separate emails, not a single 'info@'

What to cut

• Auto-playing video or audio. Lethal.
• Walls of paragraph text with no headings
• Outdated stats (anything older than 3 months reads as inactive)
• Generic stock-photo backgrounds and lyric-video screenshots

Where to host it

Host the EPK on your own domain at /epk. A dedicated page (not a downloadable PDF) means you can update stats and press without re-sending files, and you can track which contacts actually opened it. PDFs are fine as a downloadable backup — never as the main version.

Updating cadence

Refresh the EPK every release cycle and after any meaningful press hit, new tour announce, or milestone (1M streams, festival add, sync placement). Set a calendar reminder — most artists update theirs twice in their career.